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Business Base Features

Integrated Automation

Rules that run on their own: when something happens in Business Base, the steps you set follow.

In every Business Base account.

A frosted glass window of an automation builder, shown as placeholder bars: lists of triggers and actions on the left, and a flow chart on a dotted canvas where one trigger checks a condition and branches into four steps.
Business Base Automations screen with a list of sample automations.
A Business Base screen, shown with sample data

Your automations in one list

Switch each one on or off, or start from a template.

What you see

  • Sample automations for a bakery.
  • A sample automation, such as a thank-you email.

How an automation works

  1. WhenSomething happens, like a new contact or a form sent.
  2. IfOptional conditions, like a tag or a field.
  3. ThenSteps run: add a tag, update a field, create a task, or tell your team.

What it needs

  • Your contacts in the CRM.
  • For Zapier, a Zapier account.

Steps that send a text need the texting add-on.

Set up your first automation

Book a time to talk through what you do by hand today.

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